Best Holiday Campaigns with Advertising Examples from 335 Years of Retail
That's right... we've been celebrating Christmas in various ways for marketing purposes for 335 years...
Melinda Gates Wants to See More Women in Tech
So a really neat thing happened right before the holidays (Dec 2017) -- Melinda Gates shared my article about her on her social networks. If you wanna know why, take a read.
10 Halloween Marketing Campaigns from Wickedly Profitable Ecommerce Brands
I love getting to research and write about the best campaigns around... here are some Halloween gems.
100 Years Later with Shackleton and Scott
My personal experience travelling to Antarctica with the descendants of great Antarctic explorers.
Warning: Maybe a little TMI
Commissioned by THINX to write a personal essay. It'll make you laugh, cry, wince, feel nostalgic, and more in a thousand words or less.
The 4 easiest ways to get hit by a car in BC
Sponsored article in Vancitybuzz.com for Preventable
How Modern Sellers Can Take Advantage of the Power of Questions
It's all about asking the right questions
Direct Mail campaign
Targeted DM piece sent to 25,000 U.S. households with a high net worth (>$1M).
Multi-Channel Ecommerce: Are eBay & Amazon the Enemy?
Does the thought of competing with Amazon or eBay scare the Bezos out of you? Then read on...
Could Failure Be the Surprising Secret to Business Success?
Interview with VP of Amazon Marketplace.
Green Beat Life website rewrite
Susan came to me for an little tszuj to her website's copy.
It’s Not All Roses for Bret Michaels – The Rock Star Talks About His Thorny Battle with Diabetes
Sometimes you come up with awesome headlines #everyrosehasitsthorn
Quark's Safety & Sustainability Guide
An informative guide about how travelling to the last pristine continent doesn't have to be harmful to the environment.
Nina Parker’s Secret to Feeling Sexy and Self-Confident
Nina Parker shares her lacy little secrets with me...