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A physical content planner for marketing teams to keep you focused on ROI and producing the kind of content that actually converts.

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Stop draining the life out of your love of marketing

You're all alone in the trenches having to churn out content faster than you can recite the alphabet (the old way, not the new way).

You’re spending all this time on content creation … with little to no engagement. You're running out of ideas on what to talk about. 

Results? Those seem to be the elusive dream you can’t quite attain. And you don't know how to improve any of it.

Introducing ... P is for Planner


The only (physical) content planner specifically designed for B2B marketing teams 


The resources out there are scarce, and with all the downloads you’ve saved, you have countless failed attempts at a system that truly works. A system that helps you get from strategy to tactics to results.


While we’re on the topic, have you noticed the other hard-copy content planners available are specifically geared towards entrepreneurs and small businesses. But what about large, B2B companies with a dedicated marketing team.


It’s not just another content planner,

✔ it’s a toolkit

✔ it’s a framework

✔ it’s a workshop

✔ it’s a team-building exercise

✔ it’s a complete system for B2B marketing teams


P is for Planner will help you review, plan and create the best and most integrated content. It will help you brainstorm new ideas, different types of content, and it'll even help you see where you have gaps in your team so you can look for the right freelancers or agencies.

So what makes P is for Planner different?

It is the only content planning system on the market today* that has been designed with the B2B marketing team in mind. There is a Master Planner for the head of the department, and one Workbook for each marketing employee. That way, everyone gets to take part in the planning fun.


The system also includes a full-day off-site planning workshop to help put all the pieces together so your team walks away with a cohesive content marketing plan you can all go off and execute. It is also the only content planner that was designed with the assistance of puppets.


*accurate at time of publishing website

P is for Planner is unlike any other content planner on the market today. It was designed with the B2B marketing team, your marketing team, in mind. Everything your team needs to plan, execute, and share your content.


So easy, in fact, a puppet can do it.

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P is for Planner includes:

✔ Weekly and monthly calendars and North American holidays

✔ A list of 88 different types of content (because not all content are blogs)

✔ Plenty of spaces for notes (and doodles), charts and grids to fill in the info to help you make informed decisions

✔ Homework (YES HOMEWORK) for each section so you can easily progress through the system methodically

✔ Fun photos of animals for each section… because why not? Having an off-site planning day to build your content strategy as a team

✔ 17 years’ worth of content marketing knowledge into one awesomely cool package

✔ References and best practices online you can learn more from (because no one is an expert at everything)

Because content shouldn't be created in a silo ...


Hi, I’m Karine Bengualid 👋

I created P is for Planner for marketing teams because I know the struggle marketers face when staring down the barrel of deadlines and ROIs. I know coming up with great content (aka content that converts) isn't a one-marketer show.

How do I know? Because I was once in your shoes. I spent 17 years as part of several high-intensity marketing teams. And I learned that without a plan … you won’t see results. Not even with the best intentions.


Because content is king but it takes a village (er, marketing team) to create the best kind of content. The results-kinda content.


Are you ready to change the way you do content?

*warning may cause awesome content*


Whether you're a small but mighty team or an efficient marketing machine, P is for Planner is just right for you. It's a party in a box.

Almost. With each other, you'll receive one (1) Master Planner and however

many workbooks you select, one for each of your team members. You're gonna pack a heckuva lotta punch with your content.


Don't see what you're looking for? No problem. Just email me and I can create a custom team package to suit your team's needs.

(*worldwide shipping included)


You're a busy entrepreneur and you wear all the hats, including creating the content. This planner will help you focus on what works, what doesn't and what you need to do to create more. 

Grab your favourite cuppa (or frappawhatsit) and prepare to hunker down for the best dang content planning experience this side of the internet.


Got Qs? I've got the As. Just email me and we can chat.


(*worldwide shipping included)

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