So you clicked. Now what? 

Did you enjoy reading my love letter to sales pages? My ode to Pied Pipers of the 21st Century? 

I invite you to challenge the status quo, and not try to play mind games with your ideal customers. Don't over promise and under deliver. Under promise, and OVER deliver. 

Be honest. 

Be real. 

Be YOU. 

Your customers will thank you for it. Your community will applaud you for it.