Did you enjoy reading my love letter to sales pages? My ode to Pied Pipers of the 21st Century? 

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I invite you to challenge the status quo, and not try to play mind games with your ideal customers. Don't over promise and under deliver. Under promise, and OVER deliver. 

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Be honest. 

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Be real. 

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Be YOU. 

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Your customers will thank you for it. Your community will applaud you for it. 

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